Job Description

**Data Driven Marketing Lead Health and Wellbeing**

**Job ID:** R-23242 **Category:** Customer Development **Location:** San Francisco, CA;

West Virginia, US;

Remote **Date posted:** 09/29/2021 **We are the Global Health & Wellbeing team at Unilever. We are the newest Division with a start-up mindset (less than 2 years old), focused on one of Unilevers largest growth opportunities the Health & Wellbeing space.**

**We work in an agile and entrepreneurial way, collaboratively within the team and with Unilever colleagues around the world. We work in a project based networked way where everyone needs to be able to take a step back and think strategically as well as rolling up their sleeves and get their hands dirty, to be entrepreneurial and experiment as well as bringing in the best of Unilever to support the growth ambition of an amazing set of acquired businesses.**

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****OUR BUSINESS****

**Unilevers Health & Wellbeing Group holds the companys functional nutrition brands and the portfolio of brands that includes Equilibra (Italy) and US acquired brands Olly, Liquid IV, SmartyPants and Welly. Each brand is completely unique and focused on giving consumers superior experiences within their respective spaces and target segments. We are committed to continue grow this strategic business for Unilever through a series of acquisitions and international expansion of acquired brands through Unilevers scale and network in the markets.**

**We are looking for a versatile digital marketing professional with experience and potential to grow a E600m+ business to E3-4bn+ in the next few years.**

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****KEY ACCOUNTABILITIES****

**The Data Driven Marketing Lead Health & Wellbeing (H&W) will be responsible for:**

* **Partner with the Health & Wellbeing brands and Unilever teams to create a data driven marketing strategy for Health & Wellness, complete with audience considerations, channel priorities, technology & tool assessment, and best practices for sharing insights across brands.**

* **Surface cross brand learnings by developing a holistic measurement approach and determining key KPIs across paid, earned and owned channels**

* **Advise agency partners on optimization strategies and learning agendas.**

* **Identify the need for, and evaluate, marketing technology solutions to deliver against Heath & Wellness business goals considering technology to be leveraged for customization, automation, audience segmentation, and reporting.**

* **Implement pilot programs using emerging data-driven marketing platforms.**

* **Bringing relevant Unilever capabilities & tools to the H&W brands to learn and leverage.**

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* **Passionate about the possibilities that digital, ecommerce and data can drive.**

* **Strong experience in building capabilities and driving growth in a disruptive fashion.**

* **Be an externally oriented person with an entrepreneurial mind set and with strong knowledge of Unilever ways of working.**

* **Be an independent and out of the box thinker, who connects strategy with operations and believes no task is too big or too small.**

* **Agile leadership has a continuous learning mindset, learns from failures, and innovates every day to elevate H&Ws capabilities and execution.**

* **Self-motivated, agile, change agent with the commitment and confidence to assume a leadership role in a highly complex, and ever-changing landscape**

* **Passionate about Health & Wellness.**

* **Have US experience.**

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****REQUIREMENTS****

* **Bachelors Degree required.**

* **7+ years of experience across the digital marketing landscape delivering strategies and working with brands to drive growth.**

* **Experience in influencing stakeholders and delivering through networked teams.**

* **Strong business and analytical acumen.**

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics by federal, state, or local law. For more information, please see

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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% buffered00:00 00:00 **Transcript**Hi, I want to share a little bit about some experiences that would make someone successful in customer development. Primarily there's a need to be results driven, and to be able to be a storyteller in order to deliver those results. In order to do these, a couple of things that need to be done, or where I'd place emphasis is on the ability to prioritize and make decisions, to be able to take some data and analyze it and draw conclusions from the data, and then make decisions from that analysis that you have done. It's also really important that you're able to be a team player and that you're able to work cross-functionally, because there are a lot of different areas that we interact with in the customer development world. And lastly, I would say you need to be prepared to bring not only a 100% of yourself, but 110% of yourself to the job in order to deliver successfully and to continue to pave the way to future success.

Video length 0:54 Hi, I want to share a little bit about some experiences that would make someone successful in customer development. Primarily there's a need to be results driven, and to be able to be a storyteller in order to deliver those results. In order to do these, a couple of things that need to be done, or where I'd place emphasis is on the ability to prioritize and make decisions, to be able to take some data and analyze it and draw conclusions from the data, and then make decisions from that analysis that you have done. It's also really important that you're able to be a team player and that you're able to work cross-functionally, because there are a lot of different areas that we interact with in the customer development world. And lastly, I would say you need to be prepared to bring not only a 100% of yourself, but 110% of yourself to the job in order to deliver successfully and to continue to pave the way to future success. Emi National Sales Director

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