Job Description

Job Title: Marketing Manager 

Company: Gesture

Location: New York, NY - NON-REMOTE / NON-HYBRID

This position does not offer remote work options and necessitates your presence at our NYC office, we ask that you apply ONLY if working from our NYC office is indeed feasible for you at this time.

Type: Full Time

You've just discovered the perfect role to unleash your Marketing Ninja skills!

Join Gesture and help shape the future of consumer to brand relationship building selling a new type of marketing technology product and service.

At Gesture, we're dedicated to helping our employees discover their passion and purpose. Join us and be a part of revolutionizing the logistical e-comm-martech industry.

We are seeking a highly motivated and results-driven Marketing Manager to take charge and get things done. This role is crucial for driving brand awareness, lead generation, and revenue growth through innovative marketing and advertising strategies. The Marketing Manager will oversee the planning, development, and execution of both in-office and field marketing campaigns, including event marketing, trade shows, street campaigns, and other direct engagement efforts.

This role requires a keen understanding of mobile app marketing in e-commerce, B2C and B2B verticals. 

Overview: Join Gesture as a Marketing Manager, where you will play a pivotal role in managing our marketing agencies and resources to drive brand awareness, generate leads, and boost revenue growth. You will have a strong grasp of the full marketing mix, including digital, traditional, and experiential strategies, and will be skilled in consumer behavior analysis, strategic planning, and paid advertising. Your leadership and project management skills, along with expertise in data-driven decision-making, will be essential in analyzing ROI and key performance indicators (KPIs). Creativity and branding expertise will be crucial in crafting compelling narratives and visual identities that resonate with our target audience.

Responsibilities:

• Develop and Implement Strategies: Create and execute marketing strategies to enhance brand visibility and market share.
• Agency and Resource Management: Oversee and coordinate with marketing agencies to ensure alignment with company goals and efficient use of resources.
• Market Research and Analysis: Conduct research, analyze data, and adjust strategies to identify opportunities and measure campaign effectiveness.
• Digital Marketing: Develop and implement digital strategies, including SEO/SEM, email, social media, and online ads.
• Budget Management: Manage the marketing budget to maximize ROI and optimize CAC and ROAS.
• Relationship Management: Build and maintain relationships with partners, vendors, and media agencies; monitor competitors.
• Performance Analysis: Conduct analyses to inform new opportunities and optimize marketing efforts.
• Cross-Functional Collaboration: Work with Business Development, Creative, Legal, Marketing, Ops, and Product teams to align on strategies.
• Presentations: Prepare and deliver marketing presentations to stakeholders.
• Creativity and Branding: Lead the development of creative concepts and branding initiatives that differentiate our products and services in the market.

Requirements:

• Experience: Must have experience with marketing and advertising to E-Commerce & Mobile App - B2C, D2C, and B2B customers. Minimum of 3 years in marketing, with leadership experience preferred.
• Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are a plus.

Skills and Competencies:

• Digital Marketing: Expertise in digital marketing, including SEO/SEM, email marketing, social media, and online paid advertising.
• Strategic and Analytical Thinking: Ability to develop strategic marketing plans and analyze data to optimize ROI, CAC, and ROAS.
• Leadership and Project Management: Experience in leading teams, managing projects, and collaborating with design and content teams.
• Communication: Strong verbal and written skills for effective presentations and stakeholder engagement.
• Creativity and Branding: Proven ability to develop innovative marketing campaigns and establish a strong brand identity.

Key Qualities:

• Entrepreneurial Mindset: Innovative and proactive approach with a drive for business growth.
• Autonomy: Ability to work independently and manage multiple priorities.
• Result-Oriented: Focused on achieving measurable results and business objectives.
• Problem-Solving: Creative problem-solver with the ability to develop innovative solutions.
• Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems).
• Industry Knowledge: Experience or understanding of the e-commerce industry is desirable.
• Adaptability: Thrives in a dynamic, fast-paced environment and adapts to changing market conditions.
• Relationship Building: Proven ability to establish and maintain relationships with partners, vendors, and media agencies.

Benefits:

• Compensation: Competitive salary, equity package, and performance-based bonuses.
• Health & Wellness Benefits: Health, dental, and vision insurance. Employer-provided Meal Plan.
• Professional Development: Support for ongoing learning and career growth.
• Work Environment: Friendly and collaborative work environment.

Join us at Gesture and lead the way in making every gesture count!

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