Public Information Officer
JOB SUMMARY: The Public Information Officer (PIO) plans, develops, and manages a comprehensive communications program including public relations, media relations, community engagement, and brand messaging. PIO is responsible for creating, editing and writing press releases; managing media relations; designing and producing graphics and content; creating written responses to emergent situations; creating content for and managing the school district's social media and website platforms; and developing strategic social media campaigns to inform and engage stakeholders.
TERM OF EMPLOYMENT: Exempt, 12-Month Position; Full-Time; Start Date 2/1/23
REPORTS TO: Superintendent
QUALIFICATIONS:
? Bachelor's degree preferred; Associate degree required in Communications, Digital Marketing or a related field; Preferred one year experience in education setting.
? Ability to manage social media presence for an organization.
? Mastery of photography and videography equipment. (DSLRs, Digital Video Cameras, Microphones, and other recording equipment)
? Ability to use written language in various forums (website, press releases, social media).
? Ability to communicate effectively with all users with a positive and professional attitude.
? Possess strong skills in written and verbal communication, creative and technical writing, editing, organization, and public speaking.
? Ability to work independently or with a team, take initiative, meet deadlines, and manage projects.
? Strong knowledge of Adobe Creative Suite, Google products, and Microsoft Office.
? Professional work experience in digital media, social media, graphic design, digital content management, journalism, or a related field. Experience in an education setting preferred.
? Ability to work effectively, communicate courteously, and engage professionally with stakeholders at every level of the organization.
? Willingness to work a flexible schedule.
DUTIES:
? Compose, edit and write press releases for superintendent and district.
? Designs and posts engaging content for district social media platforms including Facebook, Instagram, Twitter, etc.
? Respond, in writing, to emergent and crisis situations, as needed.
? Assists with composing, designing, editing, or proofreading press releases or newsletters.
? Assists with live streaming of board meetings, and other JCPS special events as needed.
? Attends board meetings, special events, and sports games. Posts real-time content, and records content for later editing.
? Develops a social media calendar and strategy, helps stakeholders implement it.
? Monitors JCPS social media messaging/comments and responds accordingly.
? Creates, writes, or edits articles, and other publications such as brochures for digital or print.
? Provides training, support and guidance to administrators, principals, and school webmasters on their websites and social media platforms.
? Composes, records, photographs, designs, edits and posts material for use across digital platforms; content gathered via avenues such as visits to schools, meetings, programs and special events.
? Ensures the district stakeholders follow relevant board policies related to online safety, websites, and social media.
BENEFITS: Benefits Available
APPLICATION DEADLINE: Applications will be accepted until position is filled.
The Jackson County School System is an equal opportunity employer and does not discriminate against any
person in hiring, tenure, or promotion on the basis of sex, race, color, religion, national origin, age or handicaps
in any of its education or employment programs or activities. Assignments are made in accordance with the
needs of the school system and are subject to change.
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